Discover how activists utilize positive psychology and constructive advocacy for social change in this groundbreaking case study of a transnational advocacy network.
Drawing from positive psychology and journalism studies, this article proposes constructive advocacy as a theoretical and methodological arena for public interest communications. Through a case study of a transnational advocacy network, this research employs a thematic analysis of in-depth interviews with 40 activists, exploring positivity and solutions-based information for social change. This study contributes to the new body of literature on public interest communications, opening up theoretical and methodological arenas in understanding how activists plan and execute strategic communication.
Highlights a Raleigh, NC nonprofit with a pay-what-you-can model cafe that is addressing local food insecurity. Examines the power of fostering a sense of community and dignity to build a more equitable community at the grassroots level.
Explores how creative arts (like puppetry) can be used to convey critical health messages, particularly young audiences. Offers valuable guidance for communicators seeking to develop innovative strategies for advancing public health goals.