Examine e-cigarette companies' message strategies on Twitter and their engagement with potential customers in light of new FDA regulations on sales and distribution.
Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five e-cigarette companies that occurred between July 9, 2016, and September 9, 2016, one month before and after the U.S Food and Drug Administration implemented a new regulation limiting sales and distribution of tobacco products to minors. Results indicate that the deeming did not affect e-cigarette companies’ message strategies on Twitter. Theoretical and practical applications for public interest communications are discussed.
Highlights a Raleigh, NC nonprofit with a pay-what-you-can model cafe that is addressing local food insecurity. Examines the power of fostering a sense of community and dignity to build a more equitable community at the grassroots level.
Explores how creative arts (like puppetry) can be used to convey critical health messages, particularly young audiences. Offers valuable guidance for communicators seeking to develop innovative strategies for advancing public health goals.