The Engaging Local Government Leaders (ELGL) hashtag campaign #CityHallSelfie asks local government employees and residents to celebrate local government by snapping selfies in front of city hall. This study analyzes five years of the annual, ongoing campaign at the juncture of advocacy, member engagement, and marketing. Through the lens of framing and social presence theories, the study examines how X posts and selfies represent levels of resident-government relationships and short narratives of individuals, pairs, and groups. Findings reveal a nearly equal presentation of short narratives of groups and individuals, as well as a 98% function of simply sharing information, the lowest level of resident-government relationships. This campaign highlight show local governments can capitalize on hashtags and selfies to celebrate their efforts to govern their cities.