Examine the effects of narrative perspective and intergroup interaction in transgender-related media content on attitudes, transportation, and elevation responses.
The emerging intergroup perspective-taking narrative has become a mainstream representational strategy in the rise of transgender media visibility. Taking an experimental design approach, this study investigates how narrative perspective (Ingroup Perspective vs. Outgroup Perspective) interacts with intergroup interaction depiction (Positive vs. Negative) in transgender-related media content to redirect people’s attitudes toward transgender people, transportation, and elevation responses. The findings reveal that the outgroup perspective is more likely to elicit 1) positive attitudes toward the featured transgender character and the transgender outgroup; 2) transportation; and 3) meaningful affect, mixed affect, and motivational responses. However, the positive depiction of transgender-cisgender intergroup interaction only prompts positive attitudes toward the transgender character, meaningful affect, and physical responses. Implications of such intergroup communication strategies in public interest communications are discussed.
Highlights a Raleigh, NC nonprofit with a pay-what-you-can model cafe that is addressing local food insecurity. Examines the power of fostering a sense of community and dignity to build a more equitable community at the grassroots level.
Explores how creative arts (like puppetry) can be used to convey critical health messages, particularly young audiences. Offers valuable guidance for communicators seeking to develop innovative strategies for advancing public health goals.