Delve into the Corporate Pressure Process Model, examining the tactics and strategies used by activist organizations to pressure corporations into changing controversial practices.
Despite a surge in activism efforts directed at corporations, extant research largely overlooks how activist organizations craft and implement their campaigns. To address this gap, this article applies issues management to examine the process used by activist organizations to pressure target corporations into altering practices and policies that they perceive to be problematic. Using a qualitative approach, this study draws from interviews with 21 activist practitioners, which are supplemented by organizational documents and news articles. This study introduces the Corporate Pressure Process Model, which depicts and describes the various phases of activists’ corporate campaigns, including how these groups determine what threat is most appropriate and select coordinating tactics. Based on the findings, this article also outlines implications for activist organizations and their target corporations.
Highlights a Raleigh, NC nonprofit with a pay-what-you-can model cafe that is addressing local food insecurity. Examines the power of fostering a sense of community and dignity to build a more equitable community at the grassroots level.
Explores how creative arts (like puppetry) can be used to convey critical health messages, particularly young audiences. Offers valuable guidance for communicators seeking to develop innovative strategies for advancing public health goals.