Explore the intersection of corporate social advocacy and political activism, using the case of DICK's Sporting Goods' gun control stance.
This study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy were explored through an interview with DICK’s President, documentation including an interview with DICK’s CEO and statements from the company, and a social media content analysis of 3,000 public tweets to DICK’s in the wake of the announcement. Findings revealed that DICK’s actions extended beyond corporate social advocacy into corporate political activism, partly driven by secondary stakeholders. This action created an opportunity for DICK’s to redefine and realign stakeholders while making corporate values clearer to these stakeholder groups.
Highlights a Raleigh, NC nonprofit with a pay-what-you-can model cafe that is addressing local food insecurity. Examines the power of fostering a sense of community and dignity to build a more equitable community at the grassroots level.
Explores how creative arts (like puppetry) can be used to convey critical health messages, particularly young audiences. Offers valuable guidance for communicators seeking to develop innovative strategies for advancing public health goals.